CAMTUR Ibarra
Brand identity and tourist wayfinding system for the tourism chamber of Ibarra, Ecuador's White City.
/ Overview N. 01
A stamp that frames the cathedral and brings every city attraction under one system.
/ Final result N. 02
Position the chamber as a tourism authority and make the city legible to visitors.
We designed the mark as a stamp, a pictogram set for the key attractions, and its application across totems, information panels, banners and merchandise, unified by a red and white palette.
