EatsBueno
A wellness app with an anti-diet stance, for individual users and corporate wellness programmes.
/ Overview N. 01
Guidance without judgment: a wellness voice that still works on the days nobody follows the plan.
/ Final result N. 02
Hold an anti-diet position without letting the copy judge through the back door.
We audited the brandbook and found contradictions between what the brand claimed and what its copy actually did. On that base we built the missing voice system and rewrote the content batteries for Instagram and LinkedIn, including the B2B register that did not exist.
