Casa Deportiva Valencia
Identity redesign for a sports centre with more than thirty years of history.
/ Overview N. 01
A ball abstracted into curved lines: one mark for every discipline in the house.
/ Final result N. 02
Honour the centre's history without staying anchored to a dated look.
We built the symbol, a type system pairing CY Grotesk with Cooper BT, and a palette of green, orange, cream and blue applied across uniforms, signage, banners, digital and merchandise.
