Guaufi
Brand identity and packaging system for a pet food and pet products brand.
/ Overview N. 01
A rounded, colour-saturated graphic universe built around the bond between pets and their people.
/ Final result N. 02
Set the brand apart in a category dominated by generic, clinical codes.
We developed the rounded logotype, a system of paw marks and breed illustrations, a multicolour palette, and its application across packaging, store signage, merchandise and the online shop.
