Túnel de Piedra
Brand identity for a mountain bike event in the Ecuadorian highlands.
/ Overview N. 01
The terrain as the brand: route and landscape translated into a graphic system of their own.
/ Final result N. 02
Give a local event an identity that can outlive its first edition.
We developed the logotype and an application system for race numbers, banners, route signage and merchandise, built to repeat and grow across future editions.
